This campaign is initiated
and funded by Takeda
Up to
75% of women
living with ADHD are
currently undiagnosed
in the UK.1
Women often experience
more subtle, internalised
ADHD symptoms than men2
Women may not meet the
stereotypical expectations
of ADHD behaviour2
Women frequently cover
up symptoms and hide how
much they are struggling1,2
Women may begin to struggle later in life, for example, when they go through puberty, have children or start work2
ADHD is a neurodevelopment condition that can cause differences in the way we think, learn, process and behave. The condition presents itself differently in each person but primarily impacts the part of the brain that allows us to organise, plan and focus, as well as manage emotions.1,2,3
The Staring Back at Me campaign aims to help UK women and non-binary people recognise the symptoms of ADHD in themselves, and provide guidance to support conversations with their doctor, so they can access the support they need.
The results of studies referenced in the campaign are reported for women. Takeda UK understand the need to extend raising awareness of ADHD to those who identity as non-binary as well as those who identify as women.
You can meet our ADHD ambassadors and read about their experiences below. The women and non-binary people featured in this campaign received an ADHD diagnosis later in life and are sharing their stories to help others.
Andrea lives in the East of England with her husband, two teenage boys and menagerie of animals. She is 48 years old and works as VCSE Optimisation Lead in the NHS. In 2007, soon after her diagnosis, Andrea founded a charity for people living with ADHD. She was prompted to seek help after recognising symptoms in her son and received a diagnosis ADHD aged 34.
Amber is a 24-year-old from London. She graduated from the University of Nottingham with a Masters in Natural Sciences in 2021. Amber was diagnosed with ADHD in November 2021 aged 23, after recognising the symptoms in herself when reading experiences of other women on social media. This gave her the courage to seek a diagnosis through the Right to Choose Scheme.
Azryah Harvey is an anti-racism consultant, public speaker, writer, and content creator. She is 31 years old and based in London. Azryah was diagnosed with ADHD aged 30 after suspecting she was living with the condition for a few years. While apprehensive about securing the diagnosis, Azryah felt validated when she received an ADHD diagnosis as it explained many of the challenges she had been experiencing.
If you’d like to help us raise awareness for the signs and symptoms of ADHD, share your experience on social media using #StaringBackAtMe.
Today is the first day of the #StaringBackatMe campaign – I am so pleased to be part of the effort to raise awareness for ADHD in women
Today is the first day of the #StaringBackatMe campaign! I was diagnosed with ADHD aged 25.
Did you know up to 75% of women living with ADHD are undiagnosed? The #StaringBackatMe campaign aims to raise awareness
I was diagnosed with ADHD aged 51, which is why I'm thrilled to be part of the #StaringBackatMe campaign
This is something I relate to. I struggle a lot with masking the symptoms of my ADHD—particularly inattentive and internal hyperactivity.
Did you know women often experience more subtle symptoms than men? Find out more about the signs and symptoms of ADHD
It can take a long time to reach an ADHD diagnosis. This is why we are passionate to be part of the #Staringbackatme campaign.
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